We Get It
Selling a home is one of the biggest challenges most people will ever undertake. We greatly respect the importance of this life changing event and highly value and protect the trust you put in us to handle the details for you. Rest assured nobody will do more to get your home sold for more money, in less time and with the least inconvenience to you than we will. We will be with you every step of the way to personally make sure every detail is covered and your transaction is as pleasant and as profitable as possible.
In our effort to provide true servant leadership we have a strict focus on providing the highest level of service to our clients. Everyone at TSG answers to the highest standards framed by the golden rule which really motivates everyone here to go above and beyond for our clients.
THE HOMES SALES PROCESS
Before Your Home Is Listed
Pricing Your Home
Pricing really is part art and part science. A Competitive Market Analysis (CMA) is the starting point which will tell us what properties like yours have recently sold for and from which we compare and contrast your home and then get an idea of what your home’s value is. The art of pricing is knowing the local market, knowing the housing trends on a local level and knowing the current local demand so we can adjust the CMA price point to maximize your profit. Pricing is one area where hyper-local expertise is essential so you can get the greatest price possible without risking overpricing your home and missing out on potential buyers. Overpricing leads to inactivity which often makes potential buyers think there is something wrong with the home even if the price is adjusted latter just because of the number of days it has spent on the market compared to similar properties. The third piece of the pricing equation is your expectations. Once we have all three factors in place we can intelligently discuss a pricing plan that will lead to a successful transaction in the time frame you require.
Preparing Your Home for Sale
Experience is the best teacher when it comes to knowing what makes potential buyers comfortable enough in your home that they want to make it theirs. We will walk through your home with you and give you little inexpensive tips that will make your home much more appealing than the competition which will get us more interest and offers quicker. Our hyper-local focus allows us to know exactly what is on the market, how we compare and what local buyers are responding to.
Once we have an agreed price we will sit down with you and review the listing contract and point out various clauses and terms that you should be aware of and of course answer any questions you may have. Once you are comfortable with the contract we can execute it and get your home on the market.
Lock Box and Sign
A sign is a great way to let potential buyers know your home is on the market and a lock box makes it very easy for other agents to show your home to potential buyers, both should be used whenever possible to speed up the selling process and generate the greatest number of potential offers. However we completely understand that sometimes one or both of these simply aren’t possible for you and we can work around that and make special accommodations so that you are comfortable.
Once Your Home is On The Market
Marketing Your Home
Technology has dramatically changed the way we market real estate. Today to get the most interest in your home, and generate the best offers multiple mediums have to be expertly used. Today 90 percent of all home buyers begin their home search online, so we promote your home on over 1000 websites to maximize your exposure to the largest audience possible then we mix in promoting on active social media pages to bring even more attention to your home. Our marketing features professionally shot and edited photos and videos so we are putting the best features of your home out in the best light to the biggest audience.
MLS listing – the MLS is an immensely valuable way to let other agents know your home is available. By writing brief but compelling descriptions we generate the highest level of interest and help buyers agents sell their clients on your home.
Feedback – We actively seek feedback on your home from other agents and potential buyers to see if we need to consider any changes. Our job is to get you the most attention that will generate the most interest and provide the best offers and we use feedback to make sure everything is on track. We review this feedback with you so you know how your home is being seen in the current market.
Negotiations – Once an offer is submitted the negotiations begin. We personally reach out to the buyer’s agents to review the offer and collect additional information before we review it with you. We will sit down and discuss the terms and points of the offer and we will review different issues for you to consider. When necessary we will counter their offer on any of a number of terms and then work with the buyer’s agent to make the offer a deal. The keys to successful negotiations that only experience can teach are knowing what to ask for, how to ask for it and how to create the win-wins that lead to successful closings. When dealing with multiple offers we will work with all other agents to get you the absolute best offer for your home.
Getting the Deal Closed
Once we have an agreed upon and fully executed contract then we stay by your side the entire time handling any problems, concerns or issues that arise and making sure you and your interests are properly protected and your deal closes.
Thinking About Selling?
We would love the opportunity to sit down with you and go over the market and your options to help you decide if now is the right time to sell.